From the Los Angeles Herald, July 8, 1904


Nine Hundred Are Taken to the Beach


“Don't worry! Watch us grow!”

Eight [street] cars of the Pacific Electric Railway, bearing this motto, gaily bedecked in crimson and white . . . arrived in Long Beach shortly after 2 p.m. yesterday [Thursday] afternoon. Behind these were three more cars . . . .

Forming a long procession, with gongs ringing and whistles tooting, these eleven conveyances of Henry E. Huntington’s [similar to the one shown here] proceeded along Ocean Avenue to Golden Avenue, where a halt was made and the picture men got busy. Then the cars went back and 900 people alighted and made a grand rush for the beach.

Such was the beginning of the seventh annual outing of the Broadway Department Store of Los Angeles. The end came late at night, when, after spending many happy hours on the beach in swimming, banqueting and dancing, the last employe of the big store boarded an electric car for Los Angeles and home.

There were 600 employes of the Broadway and 300 wives, children and friends. Arthur Letts, the man who owns the store, was there walking around hand in hand with his little boy [Arthur Letts Jr., whose Holmby Hills home was later turned into Playboy Mansion West by Hugh Hefner] . . . .

[A number of contests were held on the beach.] Perhaps the funniest of these was the pie-eating contest. A dozen small boys entered the guzzling match, and when the signal was given buried themselves in blackberry pies. . . . as pains began to gnaw at them, the young hopefuls gave up. But one lad, pluckier than his fellows, ate on and on. At last the $5 reward was flung to him . . . .

There was a fifty-yard race for married women, . . . which was one by Mrs. H.G.R. Philp [wife of the assistant manager] in 8-1/2 seconds.

The women’s and girls’ potato race was run twice, there being a dispute as to whether Miss Walton or Miss Lockous was winner of the first heat. The second was won by Miss Mamie Lockous. Her reward was an automobile bag.

In addition, there were foot races for men, egg and spoon races for men and women, a hammering contest for women, tug of war, sack race, three-legged race and donkey race.

When all these games were over, it was dinner time, and there was another race not down on the program — namely, a dash for the restaurants.

After dinner there was dancing in the pavilion and swimming in the plunge for all who cared to indulge.

“We are the only store in the country that I know of,” remarked Mr. [J.W.] Eccleston [advertising manager], “which gives an annual outing to its employes.”

“And the result is,” added Mr. Letts, “that we have the most loyal set of workers I ever saw. We believe in giving our employes a good time, and they certainly appreciate it.”


Streetcar image from Los Angeles Public Library


From the Los Angeles Herald, July 7, 1904


Girl From North and Southern Beauty to Enter Society


A late southern beauty and a northern bud with equal charms will soon be launched into society in the persons of Miss Madge Nave [left], formerly of Kentucky, and Miss Amy Morrow of Los Angeles.

Both young girls are more than ordinarily endowed with good looks, and as they have recently graduated with the Los Angeles High School class of ’04, they may prove rivals in the social world.

Both girls are lively and full of humor, but Miss Nave, the Kentuckian, has more of the dash than the average California girl. The former is quite fearless in expressing her views, which she does in a roguish and irresistible manner.

. . . Miss Morrow is an assured social success. She is pretty, witty and a charming conversationalist. She is the daughter of Mr. and Mrs. J.H. Morrow of 1936 S. Union Ave. [He was manager of the Board of Fire Underwriters of the Pacific.]

From the Los Angeles Herald, July 3, 1904

Click on the image for a better view of the text.

To Parents, Teachers and Pupils

Attention is called to the following specimens of penmanship:


1 — This is a specimen of my vertical writing after practicing it several years. — Public School Pupil

2 — A specimen of my penmanship after trying to change back to the sloping style. —Public School Pupil

3 — This is a specimen of plain, swift, free business writing as taught to every student attending the Woodbury Business College. We change the student’s handwriting from the vertical style to the slant style, or from slow, cramped writing to a rapid and flowing style.


There are thousands of public school pupils who are struggling to change back to the easy, flowing slant style shown in the third specimen, but with results as shown in the second. We understand thoroughly how to change the student’s cramped and vertical style to the beautiful, easy style so much admired by all.

We cannot accommodate all who ought to improve their handwriting, but arrangements are made to teach several hundred public school pupils during the summer vacation of the students.

This special summer course in penmanship will open Monday, July 11, and continue seven weeks. The tuition rates are $5.00 for the course. At these rates, pupils are entitled to one lesson period each day.

Bookkeeping, shorthand, typewriting and all tributary English branches taught during the summer.

For further particulars, call at the College, or communicate by telephone or letter.

809 South Hill Street.

Woodbury Business College was the predecessor of Woodbury University, which is now situated in Burbank, California.

Los Angeles history

For a personal look at Los Angeles in the 1920s and 1930s, click for
He Usually Lived With a Female: The Life of a California Newspaperman