Next Monday morning at 10 oclock, to the accompaniment of music . . ., the doors of Los Angeles latest department store, the Central, 609-619 S. Broadway, will be thrown open. . . .
Four floors and a basement, each 125 by 185 feet, provide space for displays. . . . More than 300 employes will sell the goods.
A Prenzlauer and B. Desenberg, the proprietors, are men who have passed their whole lives in the business world.
Mr. Prenzlauer formerly was a member of the firm of Prenzlauer Bros., Sault Ste. Marie, Mich., but for the past eight years has lived in Los Angeles . . . . He is the office member of the firm.
Mr. Desenberg is the merchandise member. He formerly was managing partner with Mr. Prenslauer in Michigan. . . .
. . . They will conduct 45 departments, selling everything except groceries. . . .
The show windows are large and handsome. They are finished in mahogany and leaded glass equipped with mirrors. The trade mark, a red star, is a central figure in the decorations. . . .
[On the third floor] will be found also an emergency hospital with a trained nurse in attendance.
An elegant lunch room is provided for the women employed in the store, and a recreation room filled with standard and classic books, music and games is here for their use; so they will be afforded an opportunity to pass the lunch hour pleasantly and to become acquainted with one another.
J.C. Shafer is the superintendent of the store. He
has been associated with the Siegel-Cooper company of New York and Chicago, the Simpson-Crawford company of New York, the Hub of Chicago and the Prager company of San Francisco.
L.J. Dusenberg is the advertising manager.
We have arranged this store so that beauty and utility will combine to give us an ideal establishment, said Mr. Dusenberg.
. . . The supporting columns have been given a French effect . . . and have been decorated . . . with artificial fireproof flowers.
One of our unique arrangements is a nursery where mothers who are tired can check their children free of charge and feel certain that they are being cared for. . . .
If any article bought here proves unsatisfactory, the money will be refunded. . . .